Want to add value? Cut 30% of your content.

Yesterday my brother asked me to take a look at his site and make some marketing recommendations. Here's what I told him.

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4 Popular Business Books, Abridged

I read 'em so you don't have to. Here are the key takeaways from four overrated books.

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WTF Is an Advertising Insight, Anyway?

Alright, alright, buckle in because this is something that most people in the ad industry still struggle with. After reading this article, you’re going to be better at advertising than they are. Seriously.

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3 Website Mistakes that Drive Customers Away

Too often, small business websites leave a lot to be desired in the user experience department. It's a shame, because small and/or local businesses are the ones that most need…

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